If you thought that writing the book was the hard part, then you were dead wrong. Every writer pours time, effort and a little of his or her soul into each creation, regardless of its genre or purpose. However, the hard part really starts after the writing is finished. Now you have to promote the book. If you’re like most writers, then there’s nothing more terrifying than putting the words “my” and “book” together in any context. “My book is done, want to check it out?” “My book talks about these issues! You should buy it.” “You’ll love the characters in my book.” It’s hard to promote yourself because you don’t want people to look at you as arrogant or as a know-it-all, so how do you promote your book without feeling shame?   Public Service Announcement One of the best ways to change your thoughts on self-promotion is to consider it a public…

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